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Real Talk for Interior Designers Who Mean Business

Straight-talk tips, behind-the-scenes processes, and videos to help you run a design business that works as beautifully as your designs.

5 ESSENTIAL BUSINESS PROCESSES GUIDE

RETURN ON INTERIORS

Interior Design Business

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Use AI to Write Client Emails in Your Brand Voice #clients #systems

Let me ask you something. How long does it take you to write a client email?

Not a quick "see you Thursday" reply. I mean a real project update. A scope change conversation. A follow-up after a difficult meeting. The kind of email where you stare at the screen for ten minutes trying to figure out h...

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The Number Every Interior Designer Should Know (But Most Don't) #financials #goals

Quick. Without looking at anything. Do you know what your average revenue per project is this year?

Do you know how that compares to last year? Do you know which service type brings in the highest margin? Do you know your monthly break-even number?

If you just thought “I should know that...” then ...

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5 Reasons Your Design Business Feels Chaotic (And How to Fix It) #organization #systems

I'm sure you can relate.

I got into interior design because I love it. The creativity, the transformation, the moment a client walks into a finished space and their jaw drops. THAT is why I am sure you love design, too.

But somewhere between the discovery calls, the vendor follow-ups, the client e...

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Why the Most Profitable Designers Aren't the Most Talented Ones #profitability #systems

Let me ask you something that might sting just a little.

Have you ever looked at another designer's business and thought, "How are they THAT successful?" Maybe their work is good, but you know designers whose portfolios blow theirs out of the water. And yet somehow, they are booked solid, charging ...

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How to Organize Your Sample Library Like a Pro #organization

If you've ever wasted 30 minutes digging for that one wallpaper swatch, only to find it wrinkled under a stack of discontinued tile boards, you're a true designer. We've all been there. But here's the thing: a disorganized materials library costs you time, energy, and yes, money.

A well-organized l...

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Create a Marketing Plan in Under One Hour #clients #marketing

There are a million ways to market your interior design business...and most of them feel overwhelming. Between reels, blog posts, newsletters, and networking events, it’s easy to feel like you’re constantly “on” but not actually getting anywhere.

Here’s the truth: a great marketing plan doesn’t hav...

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Understanding Your Financial Reports #financials

If you're feeling a slowdown in business right now, you are NOT alone! Between the usual summer slump, tariff uncertainty, and economic nervousness, things are definitely off kilter. This is the PERFECT time for you to reassess and get your company into good shape. That includes:

  • Getting your fin
  • ...
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Wooing Builders and Real Estate Agents #marketing

There are so many ways to market your interior design business - and one important strategy does NOT involve advertising or social media! Networking is actually the most valuable tool in your marketing portfolio. And that includes wooing builders and real estate agents.

  • They are in the same busin
  • ...
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Anatomy of a Perfect Design Presentation #clients

Here it is - one of the most important opportunities to blow your clients' minds!! So how do you present your design to your clients?! This can be a BIG show for the client, and they are DEFINITELY anticipating some excitement! After all, this is exactly why they brought you on board. So the present...

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Behind-the-Scenes Systems That Keep You Sane #systems

I always talk about how systems will save your business time and money (and they WILL!). But there's something else that they will save - your SANITY.

  • Fewer mistakes and headaches
  • More control
  • A smoother day

That's what having the right systems and processes in place can do for you! They ope...

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5 Things You Have to Know About Markups and Margins #financials

There's a reason I focus so much on financials - 80% of interior designers own their own businesses. But not everyone has the background or skills to be a financial wizard. Yes, you have a bookkeeper and accountant (RIGHT?!?), but you need to understand every term and number yourself!! Even the most...

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Mid-Year Check-In: Are You on Track with Your Goals? #goals

How has your business performed so far this year? Are you ready to finish the year strong?? These are questions I always ask myself every single July. WHY?

  • This is the perfect time to course correct if you need to.
  • You still have time to put plans in place and to find new clients.
  • It's also the
  • ...
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